Branch Spotlight: Alpharetta (McFarland)


The Kloeckner Metals Alpharetta branch (McFarland) is a unique flat-rolled facility. Where most flat-rolled facilities are 100% contractual, Kloeckner (McFarland) has a good mix of transactional and soft contract customers. This allows the branch to have a great deal of flexibility so they can react quickly to changing market conditions.

“We are lean and mean with all hands on deck,” said Sales Manager Brian Clare. “With an office staff of 11, everyone has to do more than their fair share to make it happen.

The ALP facility has many capabilities including value-added services. They have two cut-to-length lines and a slitter which can handle .019 to .125 thick materials. They primarily work with galvanized, galvanneal, galvalume, cold rolled, HRPO, prepaint, and aluminum sheet products. They have seven company trucks as well as a satellite facility located in Ocoee, Florida for redistribution.

The branch is led by GM Jon Greenlee, and the branch’s business philosophy is to do the little things right and the big ones will fall into place. If you treat customers fairly and out-service the competition, you will be successful. With a veteran staff and a solid business model, ALP is a profitable facility.

“Our employees are proud of what we’ve accomplished,” Clare said.

With two retirements in the past six months and another few still to come, the ALP facility is going to be seeing some new faces. Even during this transitional period, the branch remains poised for success. There are many opportunities awaiting individuals who come in ready to work and learn about the facility and its functions.

“I am excited for those that will remain behind and the new employees to see where we can take this facility in the future,” Clare said.


Steven Nghe
Steven Nghe is currently the Head of Marketing & Communications at Kloeckner Metals. Nghe is a marketing professional with more than 14 years of experience in various environments and industries. His goal is to tell you about the sexy side of steel. Nghe holds a bachelor’s degree in Business Management with a concentration in Marketing from North Carolina State University. Prior to Kloeckner, Nghe worked for Delta Dental, Wells Real Estate Funds, Georgia Institute of Technology and Doosan.
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